About 64 million people have been using the content management system or CMS. Through CMS, you can create a website and manage the content also. However, using the wrong CMS platform is going to make things difficult. To find the best CMS platform for creating a website, you must look at the benefits and features of different content management systems.

But first, let’s know what CMS is

What is CMS?

CMS is a software application that offers a basic infrastructure for creating websites. The front-end part of website building is possible with CMS. Website design can be customized or content can be managed using the software. Multiple types of content management systems are available and they are:

• Open-source CMS
• Cloud CMS
• Proprietary CMS

Best CMS Platform for Website

WordPress

42% of the websites utilize WordPress making it the most used CMS platform. Due to scalability and flexibility, WordPress is considered to be open-source software. There is more than 58,000 plug-ins in the WordPress gallery to help in website creation.

Pros:

• Flexible cost according to individual needs and budgets.
• Customise free WordPress Themes and Plugins.

Best For:

From creating a simple blog site to a complex site, you can use WordPress.

Key Features:

User Management: Different user types such as administrators, contributors, authors, and contributors can be accessed.

Media Management: Including captions and alt text while inserting images for improving SEO.

Built-in comments: Visitors can comment on posts and pages.

Joomla

2% of all websites are created with Joomla. The core software of Joomla allows utilizing more functionality such as multilingual features. However, it may be difficult for the non-technical user to set it up.

Pros:

• A site with hundred sub-pages can be managed.
• Avoid break-ins with 2-factor authentication.

Best for:

Joomla is the best option for creating a professional website. And, it can be managed by several people.

Key Features:

• Banner management tool: Advertising campaign created to monetize the website.
• Multilingual Website: 70 languages available for platform core software.
• Search: Built-in-search helps find appropriate information.

Drupal

Drupal is the best CMS for professional web developers. API architecture is flexible and supports diverse digital platforms. The built-in feature of Drupal offers security and better performance in comparison to WordPress and Joomla. Drupal gets higher web traffic without any doubt.

Pros:

Less chance of security threat.

Site functionality is improved through built-in modules.

Best For:

For advanced users, it is a great platform as it offers a lot of technical knowledge for the creation of large-scale complex sites.

Key Features:

• Multilingual: 100+ language translation support.
• Personalisation: Ensures a customized experience for the customer.

Magento

For an eCommerce website, Magento is the best option. Customization, security, and SEO are focused upon with the help of this CMS platform. The platform is good enough to feature a high amount of products.

Pros:

• Different currencies and languages are used for various stores in different locations.
• Content Management systems are mobile-friendly.

Best For:

Magento is the perfect platform for medium and large-scale eCommerce websites.

Key Features:

• Checkout: Wordplay and Cybersource guarantees a secure payment gateway.
• Touch-friendly features: Touch-sensitive back-end admin dashboard makes it easy to edit.
• Catalog Management: Virtual showcasing of products using an inventory management system.

Wix

Wix is a beginner-friendly CMS that helps to create a cool-looking website. Drag-and-drop editor assists in easy customization. By choosing a part, you can start editing it.

Pros:

• 500+ website templates
• Professional designing options
• Responsive templates
• Great for desktops and laptops

Best For:

If you are a beginner, you should try using this CMS.

Key Features:

• Multiple apps can be integrated for new features.
• Privy integration for pop-up, email marketing, and SMS automation.

Looking at these options for the best CMS, choose one that fulfills your requirement.

Growth hacking is a buzzword that has been trending for a few years now. In 2022, a lot of people have been asking about it.

According to marketers, consultants, and entrepreneurs, growth hacking helps to grow your business. By some experts, it is also being described as ‘the future of marketing’.

In this article, you can get an idea about growth marketing and how it can improve your business growth.

Growth Hacking

Growth Hacking focuses on the business expansion that is experienced-based and data-driven. Growth hacker tries to find opportunities systematically. Sean Ellis has invented the term in 2010 and it has been used mostly by the start-ups due to their limited budget. Companies like Shopify, TikTok, and Uber have introduced the position of Head of Growth and a dedicated team. Therefore, the popularity of growth hacking has enhanced further.

Difference between Growth Hacking and Traditional Marketing

Most people believe that growth hacking and marketing are the same. However, there are some subtle differences. Similar to traditional marketing, growth hacking is all about customer acquisition or customer encouragement for using your product or service. The Start-up community still relies on this strategy as they cannot invest a massive budget for marketing.

Growth hackers prioritize and test ideas. Later on, they analyze the strategies to know which can be the best growth driver for the business. They usually go for a strategy that is faster and easy to replicate. In this way, it becomes easy to scale the growth properly.

According to Sean Ellis, the founder of GrowthHackers.com, there is an intimate connection between growth hacking, A/B testing, and optimization. Data is the core of growth hacking. Hacks are tested to see whether it is useful or not.

Benefits of Using Growth Hacking

Proven ROI:

If you make every decision based on data and track the hack performance precisely, you can know which of the growth hacking techniques are working according to your expectation. It is better to use those to assure customer acquisition and eliminate those which do not give results.

Cost-Effective:

Growth Hacking is developed in a way that you can get results with the available resources which makes it economic. It means that you are using strategies that give you optimum benefits through your landing page. Best practices of SEO are utilized for ensuring a high rank on the search engine result page with effective keywords. For case studies, you should write impactful content. The same content can be shared through social media. Using interactive and extensive A/B testing, you can collect user data. However, the testing process is quite lengthy and a wait is necessary to get results. The traditional cost of marketing does not apply in the case of growth hacking.

Limited Resources:

Growth hacks are created and implemented by a person to be applied to a product. Therefore, you do not have to hire a marketing team to execute these strategies.

Google is a user-friendly platform. Therefore, it has been taking measures to save the data of the users. Looking into Core Web Vitals, Google is trying to come up with a solution. It looks like a part of the casualty script. But it can alter the Google ranking of your website.

To help you understand core web vitals, here is a short guide.

What are Core Web Vitals?

Three vital measurements of user experience on a website constitute Core Web Vitals. Page interactivity, loading time, and visual stability are three elements to keep an eye on. In one word, it is important to see how quickly a website loads and a user can use it following its appearance onscreen. The latest measurement regarding Core Web Vitals can be obtained through the Core Web Vitals tab in the Google Search Console.

What Does it Mean for Digital Marketing?

For enhancing the internet experience, Core Web Vitals has become a ranking factor. So, you must take an action if you do not want your rank to tumble. Google has given importance to three metrics. Future-proofing the business, Google is improving the internet experience.

Key Metrics of Core Web Vitals

Cumulative Layout Shift

When you are going through a blog on a web page and suddenly the text shifts, it feels very irritating. Or, you are using the keyword to close a pop-up, and something appears so suddenly that you click on them unwillingly. From the CLS metric, you can get an idea of how it has been affecting the user experience. If an image or text shifts unexpectedly on the webpage, a negative impact can be seen on the Core Web Vitals.

First Input Delay (FID)

Have you come across a website that does not work even after pressing buttons? It is an annoying thing. Therefore, Google has made it a part of the Core Web Vitals. First impression matters. And, it is true for the digital world also. Landing on a website, customers may like to take action immediately. FID tells you how much time it requires from the time the customer clicks on the website to the time action can be taken.

Largest Contentful Paint (LCP)

Largest Contentful Paint or LCP measures the website loading time. From the time you enter the website to the time the largest text blog or image appears on the page, measurement is taken. So, LCP is going to be more than FID. It is better to keep the LCP within 2.5 seconds. Still, it is possible to find a website that takes about 20 seconds to load completely. Customers are living in the ultra-fast broadband age where 20 seconds is like a lifetime. Now, Google will make them suffer as its website ranking will fall.

How Can You Improve Your Core Web Vitals?

Understanding the Core Web Vitals, you must look at the overall score of the website. Now, you have to think about what you can do to improve the website ranking. During this time, you must consult with the website developers as solutions to these problems are technical mostly.

Social media marketing is an excellent way to market businesses of different sizes. It helps to reach prospective customers. Through social media, your customer can find you and learn about your services and products. If you are not using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote your business yet, it is better to start now. Using social media platforms, you can enjoy remarkable success. Your customer can become an advocate for your brand on social media over time.

The best social media marketing platform for business are Facebook, Instagram, Twitter, and LinkedIn. For using different social media platforms effectively, you need to utilize diverse kinds of strategies. Here’s a brief on the social media platforms.

Facebook

Facebook is one of the biggest social media platforms available now as it has around two billion users. On Facebook, you can find almost everyone. Therefore, all your customers must be using the platform. And, it is also the reason why it is considered to be the best platform for marketing your business.

Due to the broad appeal of Facebook, it is easy to develop a customer base for your brand. Using Facebook, you can share information about your business through posts and videos. Behind-the-scenes of developing a product can be showcased. Posting on Facebook does not take a lot of time. By uploading the post, you can reach out to millions of customers at once. It becomes possible to gain new followers as well.

Text updates are a good choice. However, it may not do as well as pictures and videos. So, it is better to upload what works within the platform.

Instagram

As far as social media platforms are concerned, Instagram is the youngest one. Most of the customers present on this platform are under the age of 25. If a brand is targeting youth, it is best to use Instagram. Both photos and short videos work great on this platform. It can be integrated with other platforms like Twitter and Facebook also. Same pictures and videos can be used on different platforms.

In urban areas, Instagram has a huge following. So, it is utilized mostly by digital tech-based companies and fashion brands. However, it is possible to ensure success when you are not a trendy brand or only have a young demographic as your customer. To achieve success, you have to be creative with your posts.

Twitter

Twitter can be your constant source of information. Millions of customers use Twitter every day. Every brand can use its Twitter account to give an update to its customers. It is one of the best social media platforms that may not have as broad a range of users as Facebook. However, it is an easy-to-access network.

On Twitter, message characters should be within 280 characters. The message should be clear and concise yet interesting and informative. So, writing a post on Twitter is not easy. Still, it can give the brand results if it is done in the right way. Through retweets of your customer, the message can reach a broader section. For expanding your brand awareness, Twitter is the best platform.

LinkedIn

When it comes to professionalism, you cannot find a better option than LinkedIn. In this social media platform, you can find a thriving community of business owners and workers. It is a formal social media platform. The user responds on this platform better in the case of B2B content in comparison to B2C content.

On this platform, brands that serve business is going to enjoy a better success rate than those that serve consumers directly. Lots of influencers and decision-makers are present on LinkedIn to send across your message.

Meta Description plays an important in website optimization. Most of the time, people look at the title along with the short snippets before opening a website. If a website has a lot of duplicate meta descriptions, it can create a detrimental effect on the search engine ranking.

In this post, we like to discuss how duplicate meta descriptions are created and their impact on the search engine. First, let’s know what is the meta description.

What is Meta Description?

Meta Description is a small text block that is used for page content summary. When you search for something on Google, it appears as a snippet to give the readers an idea about the page.

Including keywords, you can enter your meta description for each page. However, it may not show on the search engine result page – don’t panic. Google often pulls out text from different locations.

Sometimes, Google chooses a text phrase or sub-heading from the post that summarises the content. Opening text snippet is considered a meta description too. Google decides how your post will be showcased.

What is Duplicate Meta Description?

If the same meta description appears on multiple pages, it can be considered a duplicate meta description. It is a strategy that is generally used as a time-saving tool. However, the use of a particular strategy diminishes the amazing chance that a meta description offers.

Why Should You Avoid Duplicate Meta Descriptions?

Meta Description allows you to promote diverse pages. Whether it is a product page or service, one or two description lines can speak volume about it.

Through meta description, you can easily implement one or two keywords together whether it is included on the product or service page.

Due to a huge number of duplicate meta description usage, your search engine ranking may drop. However, it may not lead to penalization.

If you have various pages with the same meta description, you cannot expect the product or service page to outrank others with the same meta description.

What is required for a good meta description?

It is always better to have a meta description that can improve the click-through rate. Looking at the description, customers may like to click on them immediately and visit the page. In the meta description, you must include important information while giving the customers a sense of what they are going to see on the page. Good meta description creates a positive impact on the bounce rate.

If it is an eCommerce website, you can create a sense of urgency with words like ‘shop now’ and ‘buy now’ in the meta description. The first impression always counts. And if your first impression is good, your website can earn first place on the search engine result page easily.

If you are running a marketing campaign for your business on social media, let me tell you that it is a different ball game. Previously, you may have used social media personally. However, it is hard to know what to avoid while marketing your brand on social media. In this article, we like to inform you about the things to avoid.

Marketing professionals know how to enhance a brand’s presence. They dedicate their valuable time to growing the number of followers for the business. However, it is quite common to make mistakes by them also.

Social media users are quite unforgiving when there are mistakes in the brand post. It is natural to see that number of followers is dwindling on such occasions. Here are some mistakes that you should avoid during social media marketing.

1. Lack of Social Media Marketing Plan

Planning a social media marketing campaign is the best thing to do. However, a lot of companies do not plan. It is possible to fall into a trap of posting on social media without a plan. Social media marketing should be dealt with care. First, you need to know about your objective before creating a social media post. It is important to keep everything within a budget while giving importance to an easy-to-follow plan.

2. Not Knowing About Your Target Audience

Everyone present on social media is not going to be apt for your brand. By defining your target audience first, you can focus on your social media marketing effort. It enables you to find followers that are interested in your brand or product. Even if you do hard work, you may not get results without knowledge about the audience. As a brand, you should be aware of your target market.

3. Failing to Engage Customers

If your social media post cannot generate any reaction, it can be a complete waste of time. Therefore, it is better to invest enough time in content creation. Engaging customer is one of the prime motives for creating content. When you finally get a reaction from your customer, you must make sure they engage and elicit conversation. In case there is a negative comment, you should reply. Be polite and friendly to the customer when you converse with them on social media.

4. Depending on the Automation too much

Automation can save a life. Using high-quality tools, you can help your brand grow organically. However, you should not become automation dependent as your post may lose the personal touch. You should make sure that the personality of the brand thrives. Advanced automation tools are better as they allow the brand to engage more customers. They enable you to utilize triggers. Through the process, brands can take advantage of the micro-moments on social media.

5. Endorsing your Brand Only

To attract followers on social media, you have to be sociable. If you only promote your brand on social media, followers may dislike it. Endorsing your brand is important, but you should be subtle about it.

Don’t know what kind of content you should create for promoting your brand? How can you pick content marketing topics? It is hard to find new and unique ideas constantly. Don’t be frustrated – we have a solution for you. When you run out of ideas, you should take some time off to think. By re-evaluating your content marketing strategy, you can proceed to work on future projects.

How Content Marketing Strategy can Help You Choose Relevant Topics For Your Brand?

Content marketing strategy can be your guide when it comes to choosing topics. On the occasion, you must ask yourself:

• Why should you create the content?
• Who is your target audience?
• Which is your preferred promotional channel?
• How the content can support your marketing strategy?

According to the report, 69% of the successful B2B marketers document their content marketing strategy. So, the documentation of the strategy can be linked with the campaign’s success. It also means that ‘failing to plan equates to ‘planning to fail’ as far as content marketing is concerned.

Now, here are the 5 tips to pick the right topics for ensuring a successful content marketing strategy.

1. Recognize Your Organisational Goals

By choosing a perfect topic, you can set your organizational goal and start writing content with a strong foundation. Content strategy can help you reach brand goals easily. In the beginning, you must ask yourself what you are planning to achieve. Most companies look for generating leads, create brand awareness, and enhance engagement. Different kinds of content such as blogs, articles, eBooks, and social media posts can help achieve your goal.

2. Know Your Audience

If you ask your target audience, you can get some idea about the right topic for your content marketing strategy. Since your audience is the one interacting with the content, it is important to know what kind of content they like. There are various ways to learn about the mind of your audience. By conversing with them on social media, you can leave space for a detailed reply. However, you can also use FAQs to know what the queries of your target audience have. It can be a great way to choose the right topic. With the passing of time, issues and concerns may change that require answering.

3. Utilize Analytics Data

Review your organizational goal for content marketing strategy and use your analytical data to determine what is capturing your audience’s interest. Based on analytics, you can decide content marketing strategy. Look at the content topics, pick a performing one and do a spin over it, or you can expand the topic further. It is better not to use a topic that has been used already. Keeping in mind about above matters, you can choose winning content that can resonate with the audience. By collecting both insights and analytics from social media, you can take an informed decision while coming up with an idea. By identifying the top article, you can look for a common thread. Also, you can look at the engagement level.

4. Digital Marketing Goal for Content

Creating a piece of content, you must evaluate it to know how it matches up with your organizational goals. It can also help you to pick the perfect key performance indicator (KPI) to track and measure everything, In case, lead generation is your top priority, the content should try to engage customers in their buying journey. It is better to create blog posts focusing on awareness and promotion. If selling your product is the organizational goal, you must create content that helps increase sales.

5. Stay Prepared for Challenges

Compelling and relevant content are not easy to find from a wide variety of topics available. When you like your content to stand out among others, you should be ready to take on challenges and overcome them.

Conclusion

Strategic thinking is necessary for creating a content marketing strategy and selecting a perfect topic. It is important to know what platform works best for your content. First, you should document your content marketing strategy. However, you should be ready to tweak it if required as the content trend evolves. Selecting the right topic is great to drive and develop your content marketing strategy.

In the 21st Century, various changes are happening regarding technology. We are following the development of new technology every day and it is becoming a part of our daily life gradually. While competing for a higher market share, you have to know how to be different and make an effort to grow your company further. In this article, you can get a few tips to become successful in this age of digital commerce.

1. Protect User Data

The chances of hacker attacks are increasing nowadays. It is important to assure your customers that their data are safe with you. And, you can take care of unexpected situations. If you are not sure how to achieve your goal using WordPress, you can talk with professionals. By checking the WP Force SSL plug-in, you can transform the HTTP to HTTPS using only a few steps and ensure business growth. However, it is not the same with online shopping. By taking some action, you can offer a completely safe site to your customer. During login, ask your customer to use a strong password. It is important to track the order making sure where your product is. For improving the security of your website, you can take various measures. It is always better to stay prepared for unexpected situations. In the end, it can be said that if your customers are assured of data protection, there will be a greater chance of business growth.

2. Establish Presence Across Platform

The flexibility of a company holds a great amount of importance in the customer’s eyes. Therefore, your goal is to communicate with your customers through live streaming, marketplaces, subscriptions and other options. For promoting your business, it is important to advertise it in as many places as possible. It is the best way to attract customers. If you have inspiring commerce, you can share it and improve brand visibility. Plus, you must integrate technologies across various systems. And, these things are essential for the success of online sellers. You must try to figure out what type of technology you require for success. Upgrades you need to stay ahead in this world of digital commerce. Reaching as many customers as possible, an online store likes to provide the best experience. A mobile app or a website interface must be simple. While shopping, if customers have a positive experience, they may recommend you to others. As a result, your customer base may increase.

3. Generate Customised Content

Most customers only respond to marketing messages that they have an interest in. Therefore, you must create an advertisement that appeals to these customers. If a customer observes a personal approach, they may be able to connect with the brand more. Customer expectations are changing constantly. So, you have to keep an eye on them. Different algorithm analyses may help you. It is difficult to stand out in front of the competition. However, you have to be persistent with work and not give up.

Banner advertising is showing promise as an online marketing strategy. Therefore, every company has been using this strategy whether it is big or small to ensure online visibility. It is a marketing strategy that can attract customers to the landing page or website of the brand.

If a banner campaign is well designed, it can enhance brand value and brand awareness. The traffic to your website can increase at the same time. A banner helps to transform the traffic into your esteemed customer.

Here are a few tips that you can follow for creating an impeccable banner design.

1. Identify Your Purpose

During banner design, you have to be clear regarding your purpose. It is important to know the reason behind creating a banner and what is the end goal. Banner has the power to alter people’s perception of the brand. Businesses have been using this method for highlighting a new product or service.

2. Create a Banner that Standout

Completing a banner, you must search for a perfect location to post it. Social media platforms are the best location to post these banners. However, you need to choose a social media channel depending on your target audience. Plus, it has to be eye-catching at the same time. Prospective customers must look at your banner first rather than viewing others.

3. Select the Colour Sensibly

A brand must utilise colour to create an identity for the company in front of prospective customers. Colours can help to highlight the brand message. It may change people’s perception of a product or a brand in a mere few seconds. The type of product or service plays an important role when you are choosing a brand colour. In this way, viewers may develop affection for the brand.

4. Utilise High-Quality Images

Photographs, illustrations and graphics used in the banner make it appear attractive. Striking images are a great way to improve the quality of the banner. You should never use a low-quality image when printing an image as it may appear blurry and grainy. The use of high-quality images will make your banner appear sharp and clear when you enlarge them.

5. Readable Text

A good banner design includes quality images and text. If you stand further away from a banner, it may look clear. As a result, your banner text will be readable at the same time.

6. Incorporate Animation

In comparison to the normal banner, animated banners are effective. It helps to gain the viewer’s attention. Therefore, experts suggest you include cartoons and figures in the illustrations if possible.

7. Make it Simple

The banner has to be attractive and simple. It is better not to include too many images or elements in the same banner. Text, content and other element cover most of the banner. By adding different elements to the banner, you should not make it appear unpleasant.

8. Keep Your Call-to-Action Clear

Call-to-action button should be in the right place and highlighted in bold. Make sure your customers can view the button and take the desired action. A clear call-to-action button helps to enhance the click-through rate and reduce the chances of encountering issues with the customer.

B2C brands use specific types of marketing strategies that help to communicate with customers more effectively. Instead, the brands, and products are directly catered to the individual customers. Here, communication with potential customers happen using online platforms. In addition, brands can educate the customers about the products and how they can help to improve their life.

Here are some of the effective marketing strategies for B2C Brands

1. Social Media Marketing

For B2C brands, it is important to have a wider reach in addition to lots of prospective customers. One of the best ways to reach marketing goals is to use social media marketing strategies. By using social media platforms, a brand can attain a strong audience base and drive engagement through shareable content posting. B2C brands should try to create trends and viral content.

2. Point-of-Purchase Marketing

Point-of-Purchase marketing allows you to sell to customers directly that are looking for similar types of products online. Customers are attracted by using the cash back, coupon, discount and package when they complete the purchase. Retail and E-commerce businesses can utilise POP marketing as a successful tool. POP marketing is great for both online and offline stores. It is a marketing strategy that can also influence customers’ marketing decisions.

3. Internet Marketing

Internet marketing helps promote a company’s products and services. Both traditional and internet marketing strategies must work in collaboration for ensuring benefit. Customers are inclined towards online shopping now. Therefore, it is necessary to take advantage of the situation and guarantee business growth.

4. Conversational Marketing

Business owners must look into the fact that the customers can share their complaints with the brand. Conversational marketing guarantees real-time interaction between brands and customers. Through this strategy, brands can offer a sense of security to customers. For teach-based and e-commerce companies, conversational marketing is the best choice.

5. Storytelling

B2C brands can connect with a large group audience. Through blogs and engaging content, a brand can inform customers about its products and services. Both the history and achievement of the business can be showcased. For the blogs, a brand can utilise customer testimonials, business growth, community impact and industry trends. By telling a brand story to the prospective customer, it is possible to enhance the level of engagement and build trust. Impactful script and engaging content play an important role in the occasion.

Final Thoughts

Developing a B2C marketing strategy from the beginning can be an intimidating task where a brand has to consider lots of things. For the present and future of e-commerce, it is better to have a plan to attract and convert prospective customers into loyal ones.

By applying the strategy explained above, a brand can create an opportunity to break through noise. Multiple B2C marketing strategies can help you to attract customers and convert visitors. Now, the question is whether a brand likes to take on challenges or not.