Most of the SEO trends fade away quickly. Only some of them can stick around and grab your attention. Let’s see what are those and how can you take advantage of these SEO trends.
Everyone’s Utilising ChatGPT for Content
When you ask ChatGPT to write a blog post, it can be done in a mere few seconds. However, there are a couple of issues.
- Millions of people are using ChatGPT every day for writing content.
- Content can be extremely dull sometimes. ChatGPT can be asked to create interesting and entertaining content. However, it may overplay and give you back a cringe version of the boring content.
How This Trend Can Help You
It is better not to use AI for writing the entire content as it may turn out to be boring. Instead, you can utilise it as your creative partner ensuring you have better content in your hand. Get an outline for the article through ChatGPT and it may be able to do a great job for you.
When your draft is completed, you can run it through the ChatGPT to proofread it with the specific command. In this way, you can have crisp content without any boring stuff.
A few months later, you may observe that the content is well-ranked. However, the featured snippet is lagging, you can take the help of ChatGPT to improve the rank on the search engine.
Using Programmatic SEO for Content
Programmatic SEO involves the creation of keyword-enriched pages in an automated way. Each page must focus on a specific location. Information is usually extracted programmatically from the database. It becomes possible to get more search visits.
Programmatic SEO is not new at all. Since it appears similar to ChatGPT, it has become more popular, accessible and easy to use now.
How This Trend Can Help You
You must not let programmatic SEO create a lot of spam as it can be hit by Google during the next update. Instead, it can be utilised to scale up valuable content that can achieve the status of evergreen content.
Choose Generative AI for Answers
ChatGPT is loved as it gives answers to your questions quickly and satisfactorily. So, it may not be a surprise that people are interested in generative AI. When you ask the search engine Bing to give a definition, the answer may come to you right away.
Due to the proper use of AI, users may not have to click on the search anymore. The answer will be in front of you as a snippet. It is not a big deal at the moment. However, a lot of things may change when Google start to implement it. The number of clicks for websites may drop.
How This Trend Can Help You
You should not invest in a topic that can be answered easily through generative AI as it can let you lose clicks. It is better to find and prioritise subjects that AI may find troublesome to answer.
So, how to know what type of topics that may AI may struggle to answer? By asking a question to ChatGPT, you can see whether the answer is concise and good. If the software manages to answer perfectly then it is an easy to question. It is better not to go with a topic that requires technical expertise. Content that has long-term value is also effective.
By utilizing these trends above, you can stay ahead of your competitors in the market in the coming year.